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Elements and Performance Criteria

  1. Prepare strategic plan
  2. Implement the business plan
  3. clear understanding of the plan and its role
  4. clear understanding of objectives, activities and individual responsibilities
  5. a team approach towards the achievement of objectives
  6. commitment to the achievement of targets
  7. commitment to the implementation of the plan
  8. Monitor the business plan
  9. progress towards objectives
  10. evaluation of individual activities
  11. the need for changes to the plan
  12. the need for effective communication to personnel regarding the reasons for change
  13. the need for re-scheduling of action plans
  14. the need for timely provision of appropriate information regarding changes to affected personnel

Evidence Required

Underpinning knowledge and skills

Assessment must include evidence of essential knowledge of and skills in the following areas

in depth knowledge of business planning techniques

broad legal and business liability issues as appropriate to the industry context

economic issues

industry knowledge including current trends structures and government policies

internal and external business environments as appropriate to the industry context

communication and leadership skills

research skills

Linkages to other units

This unit relates to planning and combined assessmenttraining may be appropriate with a wide range of other business administration units These units should be selected according to the needs of the specific sector and workplace The following units may be appropriate for combined training delivery andor assessment

CUEFINA Develop a budget

CUSADMA Address legal and administrative

CUSADM09A Address legal and administrative

requirements

Critical aspects of evidence

This unit of competence applies to a range of industry sectors The focus of assessment will depend on the industry sector Assessment must be contextualisedtailored to meet the needs of the particular sector in which performance is being assessed Assessment should only address those variable circumstances listed in the range of variables statements which apply to the chosen context

Care should be taken in developing training to meet the requirements of this unit For generic prevocational training organisations should provide training that considers the full range of industry contexts with no bias towards individual sectors The range of variables will assist in this regard For sector specific delivery training should be tailored to meet the needs of that sector

The following evidence is critical to the judgement of competence in this unit

ability to conduct negotiations within the contest of the cultural industries

knowledge and understanding of the current environment in which cultural industry businesses and projects operate and the major industry issues of relevance to the particular sector

ability to develop and implement a strategicbusiness plan within a specific industry sector

the ability to apply knowledge to a specific industry context

Method and context of assessment

Assessment may take place on the job off the job or a combination of both of these However assessment of this unit would most effectively be undertaken on the job due to the specific workplace environment requirements Off the job assessment must be undertaken in a closely simulated workplace environment

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge and might include

case studies

work samples or simulated workplace activities

oral questioninginterview

projectsreportslogbooks

third party reports and authenticated prior achievements

portfolios of evidence

Assessment must take place over a period of time in order to determine competence in the ongoing implementation and monitoring aspects of this unit

Resource requirements

Assessment requires access to relevant information reports statistical data files on past projects and so on about the types of projects listed in the range of variables statement

Simulated workplace activities may be undertaken using an appropriate range of relevant and current material to the industry

Key competencies

Level

Collecting organising and analysing information

Communicating ideas and information

Planning and organising activities

Working with others and in teams

Solving problems

Using mathematical ideas and techniques

Using technology


Range Statement

Range of variables

Variable

Scope

A strategic/business plan may be for:

a new or existing small business

an artistic or creative project

a division or department of a large organisation

a new product development initiative

Factors to be considered in the development of the plan may include:

mission statement

business objectives

current and potential project or product

industry environment

external business environment

market analysis

marketing strategy

operational strategy

management and organisational structure

labour requirements and skills

financial plan and projections

action plan and schedule

evaluation techniques

industry ethics

liability and legal issues

environmental considerations

quality management

Resources may include:

personnel

equipment and technology

services

supplies

advisers

Financial control information may include:

income and expenditure statements

cash flow reports

contracts

Colleagues may include:

multimedia professionals

film/TV professionals

industry organisations

educators

directors

designers

information professionals (libraries/museums)

Information Technology personnel

content experts

Factors will include:

availability of resources

finance

capability of employees

specialist input needed